Every business needs to reach a large audience with their sales pitch, but finding targeted readers can be difficult. Email marketing is an essential tool for getting your message to the masses, at least to those who are interested. Read on to find many great tips to help you launch your campaign.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.
Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Email marketing marches on, and the good old newsletter has become largely obsolete. Instead of sending around a general circular for all of your subscribers, expend the effort to tailor emails to the interests of their particular recipients. There are many robust programs and services that can help you do this automatically.
Capture the attention of your readers with the right subject line. You might want to se from 30 to 50 characters and create a sense of urgency. The subject line should give an indication of what the reader can expect once they open the email. Including an attractive incentive will increase the interest of recipients.
Make it easy for people to unsubscribe from your list. This might seem counter-productive since you don’t want your customers to lose interest and leave. However, if your customers aren’t interested in your newsletters anymore, they might get annoyed if they can’t easily unsubscribe. Provide a large button or link so that customers who have lost interest can find it without an extensive search.
Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.
There are zombie email addresses, and people do sell them. This not only wastes your time, but it keeps your messages from getting to the right targeted customers. Make sure you know what you are getting into, and make sure you are sending messages to people that could actually do business with you.
Keep your important aspects of your messages “above the fold.” This “fold” refers to the area that is previewed in an email program. Anything that is important should be arranged with this “fold” in mind. Many readers use these to preview a message before deciding to open it. Keep anything important within this area so that they don’t have to scroll to find it.
Successful email marketing campaign lists are built organically. Forgo renting or buying pre-made lists, and instead start one from scratch. Get business cards at industry events and have opt-in links on all your web pages. Offer incentives to your subscribers to forward your material to associates they know would be interested. Your niche already has an existing network of social ties within its community, follow those paths.
If you are following up with your customers, you can send a follow-up email to them that includes a warning. Attach a line in your message that allows them to sign up. The closing postscript can include a phrase that this can be a very low investment on their part.
Try using holidays and important events to your advantage in your email marketing campaigns. For instance, if it’s Valentine’s Day, try incorporating things like candy, flowers, hearts and other related imagery or designs. Your readers should enjoy the creativity and festiveness of your messages around special times of the year.
Be careful with font styles. You want to ensure your message is professional and readable, so instead of choosing a font style that is obscure or overly-fancy, opt for a more common type that every device will display accurately. Try to avoid using multiple fonts, as it can appear too cluttered, and stay away from Comic Sans, as it is widely regarded as unprofessional.
It is extremely important that your emails are engaging and interactive when you are dealing with email marketing. Allow your readers to explore different avenues of your business within your email while keeping their interest at the same time. This will go a long way towards creating a loyal and happy customer base.
As long as you put the tips you’ve read here into use, you will find that your email marketing campaigns will be effective and profitable. You’ll be happy that you’ve put the effort into creating a plan when your sales explode!